If you’ve been blogging for your business or trying to blog for a living, then you’re well aware of the amount of time and effort that can go into creating new blogs on a regular basis. While you might be bringing in more traffic, attracting new clients, and increasing your profits by doing so, the process can be exhausting. And those bouts of Writer’s Block you’ve been experiencing? They might just be boredom, creeping up on you and taking away your motivation, ideas, and ultimately, your readership. But here’s where the boredom stops and the inspirations begin. Breathing new life into your blog is easy and the options are already surrounding you. Take a look at the tips below to strike back up your writing fervor and bringing your blog back up to snuff.
Listen To Your Readers
If you’re running out of ideas, the first people you should talk to are the ones that benefit from them: your readers. Take a look at the comments section of your blog and see what readers have been discussing. Do they agree with your points of views? Do they wish to hear your thoughts on another debate? Are they disappointed in something you said? Regardless of whether their comments or negative or positive, you’re sure to find a few topics that will inspire you and interest your readers, since after all, their the ones who came up with the idea! You should also be including questions, surveys, and polls on your blog or in your email newsletter to gauge how your blog posts are received, strike up discussions, and learn about what your readers are looking for. If you include the very people who read your blog, there’s a good chance you’ve just turned them into loyal readers.
Sneak A Peek At The Competition
Have you ever heard the expression “good artists borrow, great artists steal”? It’s been around for a while now because it has some serious truth to it. If someone already has something interesting to say, why can’t you say it to? Now I’m not telling you to copy their blog posts word-for-word or even to relay their ideas completely. What I am telling you is that there are other bloggers in your field who have ideas that can inspire you and cultivate your writing. Pay attention to what topics your competitors are writing about, what their point of view is, and then think of ways to improve upon that. If you find that you’re competitor is largely one-sided, try taking the opposite stance and starting a little blogging rivalry. The result is sure to produce at least several rebuttals, generate some buzz, and lead to new topics, and even partnerships. Don’t be concerned about looking like a copycat. As long as you offer fresh ideas and don’t plagiarize, your blog posts will be in the clear.
Break One Idea Into Many
Sometimes the problem isn’t that you don’t have any ideas, it’s that you have one big idea. The pressure, time, and effort involved with writing one blog post to defeat them all can be exhausting and even de-motivating. Therefore, try breaking up one great big idea into several smaller blog posts. A blog series is a great way to keep you interested in the subject matter and a reason for your readers to come back next week for the next chapter. If you don’t have one great big idea right now, think about the topics you do love to write about. What can you see yourself writing about for five to ten more blog posts? Get a topic with a lot of buzz and different angles. You can discuss each angle more in-depth with each new blog post, improve upon your previous discussions, and ask readers to follow along and offer their opinions. Breaking one idea into many can help kick your writer’s block quickly.
Invite A Guest Writer
If you are really burnt out but the show must go on, find someone else to contribute for you. A guest blogger isn’t only a great way to give yourself a break, but it’s also a great way to generate some link juice, boost your SEO, and attract a new readership. Reach out to bloggers in your community that can write topics relevant to your blog, business, and readers. Have them share their ideas and bring in a fresh new take on things. You can also consider having a guest blogger with a regular spot on your blog. Bringing interesting and different content regularly will give your readers something new to chew on while giving your brain a rest. You’ve been blogging regularly, day in and day out. No one can blame you for getting a little tired of it. But nonetheless, you know how important blog is to your business and/or livelihood so you have to find a way to continue churning out quality content on a daily or weekly basis. Luckily, you can find inspiration from competitor blog, guest writers, and even your readers. Your blog doesn’t have to suffer just because you feel like you’ve run out of ideas. The ideas are all around you; time to start capturing them!
Pete Wise is the SEO Manager at blue onion whom have been on the cutting edge of ad creation for the better part of two decades. If you need a denver advertising agency to take your service or product offering to the next level, contact blue onion today. We do everything from branding seminars to full advertising campaigns.