The World Wide Web holds out a world of possibilities for you to capitalize on. It can be a great place to meet clients and make long-lasting business connections. It can also be an intimidating time waster if you aren’t sure what you’re doing. Read these quick tips on your way to becoming an expert blogger.
Find Your Purpose
Without a purpose, you will flounder. You will switch from one topic to the next, and your readers will be confused. Knowing what purpose you have set out to accomplish will help direct your path from login to logout. It will also help you determine who your target audience is.
- Get yourself out there with popular sites like Twitter, Facebook, LinkedIn, YouTube, Pinterest and Google+. It goes without saying that the more exposure you give your blog, the more people in the Web world will get to know you.
- Make as many connections with people as possible. Don’t be selective in who you associate yourself with in professional outlets. You never know who will give you that gold star connection to more readers.
- Find your niche. In connecting with various sites, you’ll find one that suits your needs better than the rest. There’s a world that has your same interests, hobbies, background or past—whatever your reason for being on the Internet, you’re not alone. There are many people who need what you have to offer.
- Remember that the more you invest, whether money, time or thought, the greater your potential yield will be.
- Be personal. Be real and be vulnerable. When people read blogs, they want to feel like they’re in a conversation with the blogger. If blinking lights promise readers that they will get something amazing for free, they’re likely to think it’s just another of many investment scams.
- Be knowledgeable. Write something worth reading. Provide them with new information or understanding on your subject.
- Be relevant. No one uses VHS or cassette tapes anymore. While this is a somewhat silly example, my point is: Make sure that what you’re talking about beats in time with the heartbeat of today’s culture.
Be a Copy Cat
Wait, come again? Artists will tell you that one of the best ways to learn how to draw is to begin with tracing—copying someone else’s work line for line. A similar idea holds true when it comes to learning how to blog, and no, I’m not talking about plagiarism. The best way to learn how to be a good blogger is to imitate those who are better at it than you. Read other blogs regularly. It gets easier the more you become a part of the blogging world.