When you’re searching for a blog topic, you know all the obvious places to look: Twitter, Facebook, The Huffington Post, The New York Times, Google News, Yahoo’s search pages and so on. You can often get some good ideas from these sites, but the problem is that everyone else is looking there, too, which means you may be writing about the same thing as 50 other bloggers.
To make your blog truly stand out, you need to keep coming up with unique topics. Here are a few off-the-beaten-track ways to find them.
Take a look at the What’s Hot page on Alexa, an online traffic-ranking site, to find out what is trending. It’s usually a bit different than Google’s rankings and gives you an overview of overall web trends, not just what people are looking for on search engines.
Read a Trade Magazine
Whether your blog focuses on holistic alcohol recovery or rat poison, there’s probably a trade magazine that also focuses on that subject. Peruse it regularly to find inspiration for topics that relate very narrowly to your industry. You could find an upcoming rule change or interesting feature that sparks an idea. Or you could find the name of a contact that can help you drum up new and interesting topics through an exchange of emails.
Try Something Different
Not every blog post needs writing. Have you ever made a vlog (video blog) or tried podcasting? In addition to allowing you to deliver through a different media, it will help you develop new technological skills that can really help your business. Adding podcasts to your site, for example, can give it a whole new dimension and set your site apart from competitors.
Look Back at Older Posts
Blog archives are an underrated place to find inspiration for current topics. Revisit something that you wrote about a year ago. Perhaps you’ve developed a new perspective, changed your opinion or discovered fresh information about a topic. Maybe you could shape it as a “where are they now” feature, revisiting an interesting person you wrote about in the past.
However you approach it, readers always appreciate a follow-up on a post that drew a lot of traffic the first time around.
Examine Your Analytics
Ever wonder what brings someone to your blog? You probably know for internal traffic-building reasons, but this can also be a fun blog topic. Many sites have a few really outlandish inquiries that landed folks on their page, and you can give your readers a good laugh by sharing them. Say someone Googled “purple watermelon juice” and somehow got to your blog. Can you offer a few reasons why they would have been directed there? Even better, can you say something funny about watermelon juice?